Technical Product Development
Business analysis with executive weight.
Bryan leads business analysts in a way that keeps the work tied to delivery, product direction, and operating reality instead of letting it dissolve into abstraction.
Bryan Loss
Executive-level product and technical leadership with an unusually strong point of view.
I lead where business analysis, product direction, technical execution, and a high standard for the finished experience all have to meet. My path runs from high-profile music work and studio leadership to telecom operations, analytics, program delivery, and senior product development leadership, which is not the usual path and has turned out to be a real advantage.
Senior Director, Technical Product Development at DIRECTV · St. Louis, Missouri. Selective leadership and technical product conversations are welcome; this is an executive brand presence, not a public job search.
Why people lean in
Few leaders can connect frontline operations, analytical structure, founder-level shipping, and high-pressure creative work in a way that feels lived-in instead of assembled.
Current chapter
Senior Director, Technical Product Development
DIRECTV
Bryan leads a team of business analysts and helps turn complex strategic goals into clear, executable product and delivery work that can survive contact with reality.
Founder mode
Founder and Sole Developer, WhiskeyMate
The founder side of the story sharpens Bryan's product judgment, design standards, and bias toward end-to-end execution, not just good strategy decks.
20+
Years across operations, product, and creative work
Exec + Founder
Leadership range
Strategy to execution
Operating style
Scroll chapter
The range is the story.
From analytics and operations to founder execution and creative discipline, each chapter adds a different kind of credibility.
Public footprint
The signal is already out there.
Products, public profiles, and creative credits add up to a trail you can follow on your own—no special access required.
WhiskeyMate
Founder-built product work showing technical depth, product judgment, and brand execution.
Open WhiskeyMateAt DIRECTV
An analyst-led product lane with real operating memory behind it.
The role leans on someone who has already lived in field execution, operations, analytics, and delivery—not only in conference rooms.
Leads business analysts at DIRECTV, with most of the week going to strategy that has to become real product and delivery work.
Earlier chapters were field operations, quality, vendors, business operations, analytics, and program leadership—plenty of time in messy handoffs and live constraints.
Comfortable owning requirements and data with stakeholders, and just as interested in what will actually ship.
Keeps product direction and roadmaps connected to how work feels on the ground and at the customer edge.
Proof Over Time
The standout story is backed by actual operating proof.
The differentiator is not just range. It is a repeated pattern of building programs, modernizing work, developing teams, and delivering measurable value over time.
2017
Built national safety and quality programs from the ground up.
After moving into IEFS National Staff, Bryan stood up a national safety assessment program, launched a national quality plan, and built the teams and processes to drive consistency across regions.
- Launched the National Safety Assessment in February 2017
- Published the IEFS National Quality Plan on 06/16/2017
- Built national teams around audit readiness and measurable quality targets
2018
Turned quality tooling into real dollars.
Bryan helped develop the Universal QA Tool, expand inspection coverage, and create data-driven oversight that materially reduced cost while increasing visibility into vendor behavior.
- $9M projected cost reduction tied to BSW quality and vendor-management initiatives
- $270K in combined credits generated through inspections
- Universal QA Tool launched to improve inspection efficiency and opportunity awareness
2020
Scaled claims and savings dramatically.
As Associate Director, Business Operations, Bryan scaled audit and claims programs, expanded the team, and built routing and review systems that increased output without sacrificing focus.
- Claims scaled from 76 per month to 1,234 per month
- Savings increased from $448K in 2019 to $3.4M in 2020
- Interviewed 60+ candidates and personally filled 19 auditor positions
2021
Modernized reporting while building the bench.
Bryan led high-visibility reporting work, cross-trained the DIRECTV R&A team, and used shared assignments, peer mentoring, and formal training to improve continuity and speed to deliver.
- Business Plan Scorecard presented in the VFSO mid-year all-hands meeting
- Created 18 new KPI measures for readout enhancements
- Cross-trained team members across migration, analytics, reporting, automation, and web development
2024
Connected transformation work to frontline reality.
Bryan helped shape new CTTO delivery processes, led his team to full SAFe PO/PM certification, supported ride-alongs and customer-adjacent learning, and accelerated target-state platform work.
- Led the team to become fully SAFe 6.0 PO/PM certified
- Helped support field ride-alongs and technical support reviews to stay close to frontline needs
- Supported TSA exits and target-state delivery work across Slack, Salesforce, and related platforms
2025
Operationalized governance and AI-assisted discovery.
Bryan stood up AT&T Impact Governance, expanded repeatable requirements practices, and led GenAI proof-of-concept work that improved readiness, transparency, and the quality of work handed to delivery teams.
- 29 initiatives submitted and 23 reviewed through AT&T Impact Governance
- $1.46M in identified AT&T impacts by year end
- GenAI discovery work reduced cycle time by approximately 40 percent
Career arc
A career built across very different kinds of pressure.
That range is what gives Bryan unusual credibility in technical product development, especially when the work spans analysts, operators, engineers, stakeholders, and customers.
Audio Engineering
2004 - 2011
Learning standards in rooms where quality was obvious
Bryan built his early career in music and studio environments, delivering audio engineering, mixing, production support, studio maintenance, and technical troubleshooting where taste, speed, and composure were all visible in the final result.
- Ran Bryan Loss Co. as an independent audio engineering and production practice.
- Served as Chief Audio Engineer at Four Seasons Media Productions.
- Built the precision, calm, and client awareness that still show up in his leadership style.
Field Operations
2010 - 2019
Getting fluent in scale, pressure, and operational reality
At AT&T, Bryan moved into vendor leadership, field operations, network services, process, and quality roles where scale, coordination, accountability, and execution discipline mattered every day.
- Led across Digital Life, U-verse field operations, network process, and quality.
- Stayed close to frontline workflows, service realities, and operational dependencies.
- Built credibility with operators, managers, vendors, and technical stakeholders alike.
Analytics And Business Operations
2019 - 2021
Turning noise, process, and pressure into signal
Bryan advanced into business operations and advanced data and analytics leadership, strengthening the analytical side of his leadership profile without losing practical operating judgment.
- Led in Associate Director roles for Business Operations and Advanced Data and Analytics.
- Deepened strengths in process design, data fluency, requirements thinking, and structured decision-making.
- Completed academic work in data management, analytics, and IT management with a 4.0 record.
Product And Program Leadership
2021 - Present
Where business analysis starts carrying real product weight
At DIRECTV, Bryan moved from Sr. Director, Program Project Management into Senior Director, Technical Product Development, where he leads business analysts and helps turn strategy into clear, executable product and delivery work.
- Operates at the intersection of product direction, process design, delivery, and business translation.
- Brings operational and analytical experience into a business-analysis-led product environment.
- Acts as a bridge between strategy, structure, and real execution.
Founder Builder
2021 - Present
Keeping the builder instinct very real
Alongside executive leadership work, Bryan is building WhiskeyMate as founder and sole developer, giving him direct ownership of product design, mobile engineering, backend systems, AI-assisted experiences, commerce, and brand.
- Builds across iOS, Android, Firebase, AI, analytics, and commerce surfaces.
- Pairs customer empathy with technical depth and design taste.
- Keeps leadership instincts grounded in founder-level ownership and shipping velocity.
Conversation starter
The music background is memorable because it still matters.
It is not a novelty. It helps explain the taste, composure, precision, and client sensitivity that now show up in leadership, product judgment, and execution.
Distinctive details
Scottish LordOrdained MinisterAspiring Kentucky ColonelAward-winning BBQ pitmaster (Porch Smokers)
Music-era proof
The creative chapter is now visible as well as verifiable, which gives the story more texture than copy alone ever could.
Over and Over
Bryan played drums on Nelly and Tim McGraw's crossover hit, a rare proof point that the creative chapter was not small, local, or imaginary.
Remaking Vanilla Ice
Audio-engineering work tied to the VH1 special, reinforcing experience in visible, high-expectation production environments where the pressure was part of the job.
Selected ventures
Founder-led work that proves the builder side.
These ventures show how Bryan combines brand instinct, technical execution, AI product thinking, and operational realism without losing taste.
Founder Product
WhiskeyMate
Born from the 2020 pandemic: Bryan had never shipped a mobile app but had been waiting for a use case strong enough to justify the climb—and one that was not already solved well. A growing appreciation for fine whiskey and a collection that outgrew memory made the gap obvious; nothing on the market fit. WhiskeyMate launched on iOS in March 2023; Android followed in 2025 after user demand. The product now spans web and tvOS as well, with Fitz, an in-product generative AI AppTender, on hand for support, recipes, and the occasional joke.
Founder and sole developer
- Origin story grounded in restraint, not hesitation: interest in mobile for years, but no build until the problem—tracking and enjoying a serious whiskey collection—felt personal and underserved.
- Platform arc from first mobile release to multi-surface product: iOS first, Android when the audience asked, then web and tvOS so the experience meets collectors where they are.
- Fitz as product differentiator: a generative AI AppTender inside the app for assistance, recipes, and personality—not a bolt-on chatbot, but part of the tasting-room experience.
iOSAndroidtvOSWebFirebaseTypeScriptGenerative AI (Fitz)AnalyticsE-commerce
Brand And Platform Concept
This Fucking Guy / This Fucking Gal
Born on the road between St. Louis and Kansas City during Birdie Tickets launch work and a golf expo in Kansas City: slow drivers camping in the left lane had Bryan muttering the same phrase for miles—until it turned into a product idea. thisfuckingguy.com is a kind of public nuisance index: humorous, recognizable, and built as a social experiment and publishing platform, not a doxxing machine. Built with an intentional choice (inspired by recent reading) not to do everything alone—family, friends, and those he knew with a passion for calling out unwanted behavior are invited to participate and share ownership. Dual-brand architecture welcomes people in on the joke.
Creator and lead developer
- Origin you cannot fabricate: windshield time, a golf trip, and left-lane frustration that named the brand before a single line of code shipped—and in hindsight, the slow rollers earned a thank-you for the thinking time.
- Operating philosophy: resist the solo-founder urge to own every inch—open the platform to people who want skin in the game while keeping scope disciplined.
- Clear guardrails: humor and shared recognition of annoying behavior, not destruction or doxxing; the dual Guy / Gal brands keep the tone inclusive.
Next.jsReactTypeScriptModeration workflowsSocial featuresContent systemsCommunity participation
Consumer Mobile App
Drift Audio
A Flutter sleep-sounds app born in North Carolina's Outer Banks after a frustrating search for simple white noise without handing over an email, creating an account, or paying a subscription. Shipped to the Apple App Store and Google Play in 23 languages: no signup, no personal data collected for core use, and free baseline sleep sounds, with optional paid extras for more scene audio and custom sounds to help fund the product.
Founder and developer
- Sparked by a real trip: forgot a sound machine, doom-scrolled the App Store, and chose to ship instead of surrendering privacy to yet another gated noise app.
- Roughly two hours from idea to a cross-platform Flutter build, stress-testing GPT-5-era models and Cursor as a serious product-development accelerator.
- Privacy and access first: completely free core sleep sounds, no accounts, no personal information collected; monetization stays optional for power users who want more.
FlutterDartiOSAndroidLocalizationAI-assisted development
Co-Founded Product
Birdie Tickets
Premium golf gear, raffled the way post-tournament parties already think about giveaways, except the prizes stay high-end and ticket pools stay small (often fewer than twenty-five). Born in November 2025 after a friend and former colleague called with the idea; Bryan joined as co-founder and CIO and built the platform. Birdie Tickets: win your golf.
Co-Founder and CIO
- Origin story that starts with a relationship, not a slide deck: a trusted friend rang out of the blue with a sharp read on golf culture and raffle psychology.
- Product thesis: bring tourney-weekend energy—giveaways, raffles, buzz—into always-on, ticket-capped drawings for serious equipment instead of leftover swag.
- Execution proof: from that call to a live platform under the Birdie Tickets brand, with Bryan owning technical leadership and delivery as CIO.
Platform developmentProduct strategyCommerceTicketingOperations
Reputation
Trusted to deliver in very different rooms.
The leadership story and the audio story point to the same thing: Bryan is dependable, composed, and consistently good when the work matters.
Featured endorsement
“Bryan Loss is one of the most talented and well-rounded leaders I have ever worked with. He is impressively innovative, deeply collaborative, and consistently goes beyond the ask to create value that lasts.”
Recommendation letter
John Sellers
VP of Field Services, DIRECTV
Additional proof
“Bryan has proven himself to be an outstanding technician and a first-rate manager for AT&T. He is truly a leader among his peers, sees the big picture, and demonstrates the kind of vision and integrity that makes him an asset in any leadership role.”
Recommendation letter, 2012
Dan Downey
Area Manager - Network Services, AT&T
Leadership people remember
“Bryan is an exceptional Senior Director and project leader who consistently leads complex initiatives from inception through successful delivery, with strong planning, communication, and continuous-improvement instincts.”
Barbara King
Worked with Bryan across AT&T and DIRECTV contexts
Creative credibility
“Bryan is one hell of a mixing engineer.”
Benjamin Monroe
Client
First-call trust
“Bryan has always been my first-call engineer no matter who the artist is or what the genre of music. I know that Bryan will deliver every time.”
Carl Nappa
Worked on the same team
Quick answers
Straight answers to common questions.
What he does, how to reach him, how the career fits together—without having to piece it together from a dozen sources.
How should recruiters contact Bryan Loss?
LinkedIn is the best place for a first introduction. Email (bryanloss@bryanloss.com) works well for a substantive follow-up once there is context. Include role scope, reporting line, location or hybrid expectations, comp band if possible, and timeline so the reply can be direct.
What kinds of roles are the best fit for Bryan Loss?
Technical product development leadership, business analysis leadership in product-heavy organizations, and executive conversations where strategy, delivery, analytics, and operating reality must stay connected. Founder-level execution credibility is relevant when the role values someone who has shipped products, not only steered roadmaps.
Is Bryan Loss open to relocation or hybrid arrangements?
Bryan is based in St. Louis, Missouri. Specific location and hybrid expectations are best discussed in context of a concrete opportunity; lead with what the role requires and the team’s working model so the conversation can be direct.
Who is Bryan Loss?
Bryan Loss is a Senior Director of Technical Product Development at DIRECTV, founder and sole developer of WhiskeyMate, and a multidisciplinary builder whose career spans audio engineering, field operations, analytics, program leadership, and product development.
What does Bryan Loss do at DIRECTV?
Bryan leads business analysts and helps translate strategic goals into structured, executable product and delivery work that aligns business priorities, technical reality, and operational constraints.
Why does Bryan Loss stand out for technical product and strategy roles?
His differentiator is range with proof: he combines frontline operational credibility, analytics fluency, business analysis leadership, founder-level product execution, and a strong instinct for polish, communication, and finished experience.
What products or ventures has Bryan Loss built?
Bryan is the founder and sole developer of WhiskeyMate and has also built or co-built ventures including Birdie Tickets, Drift Audio, and This Fucking Guy / This Fucking Gal.
What is Bryan Loss's background before product leadership?
Before technical product leadership, Bryan worked in audio engineering and studio environments, then moved through field operations, quality, business operations, and advanced analytics roles at AT&T before taking on senior leadership roles at DIRECTV.
What is Bryan Loss known for outside of telecom and product work?
Bryan's music background is a memorable part of his story, including public credits connected to high-profile artists and productions, and it still informs the taste, composure, and quality standards visible in his work today.
Next conversation
If the role is the right fit, let's make the first conversation count.
The through-line is the same in every room: operator discipline, analytical structure, builder instinct, and a standard for how finished work should feel—music included.