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Bryan Loss

Senior Director, Technical Product Development · DIRECTV

St. Louis, Missouri · bryanloss.com · bryanloss@bryanloss.com · linkedin.com/in/bryanloss


Technical product development leader with unusual range across operations, analytics, founder execution, and product experiences that feel considered from end to end. I lead where business analysis, product direction, technical execution, and a high standard for the finished experience all have to meet.

Core strengths

  • Technical product development
  • Business analysis leadership
  • Program and project leadership
  • Cross-functional team leadership
  • Business operations and process design
  • Advanced data and analytics
  • SQL and data management
  • Mobile product development
  • Firebase and serverless architecture
  • Applied AI product thinking
  • Audio engineering and creative direction

Selected outcomes

  • 2018Turned quality tooling into real dollars. $9M projected cost reduction tied to BSW quality and vendor-management initiatives
  • 2020Scaled claims and savings dramatically. Claims scaled from 76 per month to 1,234 per month
  • 2025Operationalized governance and AI-assisted discovery. 29 initiatives submitted and 23 reviewed through AT&T Impact Governance

Experience

DIRECTV2021 - Present

Senior leadership spanning program management and technical product development with a business-analysis lens that stays tied to execution.

Senior Director, Technical Product Development2022 - Present

Leads business analysts while translating strategy into structured product and delivery execution that people can actually act on.

Sr. Director, Program Project Management2021 - 2023

Led complex programs and execution planning across cross-functional initiatives with high coordination demands.

AT&T2010 - 2021

Progressed from vendor and field leadership into business operations and advanced analytics roles, building range the hard way.

Associate Director, Advanced Data and Analytics2021

Applied analytics leadership, structured decision support, and business insight generation in a way that supported real operating decisions.

Associate Director, Business Operations2019 - 2021

Led business operations work with emphasis on process clarity, performance, and organizational coordination.

Area Manager, Network Process and Quality2016 - 2019

Drove process, quality, and field execution improvements in environments where operational misses were expensive.

Area Manager, Network Services - U-verse Field Operations2013 - 2016

Led multi-layer field organizations in a highly operational, service-oriented environment with constant real-world constraints.

Vendor Manager, Digital Life2010 - 2013

Managed vendors, inventory, permitting, and field coordination for security and home automation work.

WhiskeyMate2021 - Present

Founder-led product building across mobile apps, backend systems, AI experiences, and brand, all under one set of hands.

Owner2021 - Present

Acts as founder, sole developer, product strategist, creative lead, and ecosystem builder.

Bryan Loss Co. / Four Seasons Media Productions2004 - 2011

Audio engineering, mixing, studio leadership, and technical troubleshooting in creative production settings where quality was immediately audible.

Audio Guru, Bryan Loss Co.2004 - 2011

Delivered audio engineering, mixing, studio maintenance, computer repair, and media installation services for demanding clients and sessions.

Chief Audio Engineer, Four Seasons Media Productions2008 - 2010

Oversaw daily studio production, backups, maintenance, and staff organization.

Founder & product work

  • WhiskeyMateFounder and sole developer. Born from the 2020 pandemic: Bryan had never shipped a mobile app but had been waiting for a use case strong enough to justify the climb—and one that was not already solved well.
  • Birdie TicketsCo-Founder and CIO. Premium golf gear, raffled the way post-tournament parties already think about giveaways, except the prizes stay high-end and ticket pools stay small (often fewer than twenty-five).
  • This Fucking Guy / This Fucking GalCreator and lead developer. Born on the road between St.
  • Drift AudioFounder and developer. A Flutter sleep-sounds app born in North Carolina's Outer Banks after a frustrating search for simple white noise without handing over an email, creating an account, or paying a subscription.

Education & certifications

Masters, IT ManagementWestern Governors University · 2021 - 2022 · 4.0 GPA
Bachelor's, Data Management / Data AnalyticsWestern Governors University · 2019 - 2020 · 4.0 GPA
Data Analyst NanodegreeUdacity · 2020 · Programming, data preparation, visualization, and storytelling with data.
Full Stack Web Developer NanodegreeUdacity · 2017 - 2018 · Python, Flask, JavaScript, SQL, jQuery, Knockout, and web app foundations.
Associate of Arts, Audio EngineeringFull Sail University · 2001 - 2002
  • Certified SAFe 6 Product Owner / Product Manager
  • Collaborative Leadership
  • Oracle Database SQL Certified Associate
  • CompTIA Project+
  • CIW Web Foundations Associate
  • ITIL Foundations
  • CompTIA A+
  • CompTIA Network+